Displaying your awards and certifications on your website simply isn’t enough, because it doesn’t engage your potential clients. A well-choreographed video helps to establish a level of comfort with you website visitor and establishes trust between you and your potential clients before they’ve even contacted your firm. With this in mind, adding law firm marketing videos to your website and social media sites can help drive more client leads, which further increases your revenue.
The secret to legal videos is to optimize them with keywords and phrases for the search engines’ benefit. A fully optimized video helps your website, and your YouTube page, rank higher in the search engine results. By using video marketing, your law firm will get more “hits” on the search engine results page, which means there is less space available for your competitors, and more opportunities for potential clients to find you!
If you’re ready to grow your practice through video marketing, then CLICK HERE to speak with one of our website experts.